The one way every manager can influence sales performance …
Unless you operate in a sector where the sales are gifted to your salespeople, you will be thinking about how you can influence & improve sales performance across the sales team.
When we say “sales performance” we are referring to the handful of daily selling behaviours that truly influence end sales:
- opportunity generation
- getting to talk to decision-makers
- appointments & meeting planning
- securing next steps through to close.
So, how can a (sales) manager influence these behaviours?
Let’s start with a job description for sales management.
The job of the sales manager is to get salespeople thinking for themselves about the handful of critical sales behaviours that will guarantee the right result. Many sales managers tend to do the thinking for the salesperson, by telling them what is important.
“We need more calls!”
“Can we throw everything at it this week; I need to see more closes?”
The only thing that the salesperson learns fom this is that the manager is under pressure!
If the manager really wants to help the salesperson, they need to ask more and say less.
By asking certain types of questions, the manager will teach what the key sales behaviours are. And by asking these questions each week, the salesperson will start to do the thinking learning and the doing automatically. If they don’t, you probably have the wrong person in the sales role.
How we ask is what really makes us effective sales managers. All of us learn more when the question is “hard.”
We might not always like it, but good people react to hard questions.
What do we mean by a hard question?
A hard question is one that generates an answer with at least one of these three properties:
- There is a verifiable metric (i.e. number that is measurable) in the answer
- There is a scheduled next step in place, i.e. the step has a deadline or timeline attached
- The information or the action is critical to moving the deal forward.
To illustrate, let’s take some examples of soft versus hard questions.
Soft Questions versus Hard Questions
Are you talking to many people at the moment?
How many fully-scheduled appointments did you set last week?
How’s your calendar looking?
How close are you to the 80% scheduled calendar for the next two weeks?
Have you many leads?
Where are you against your leads goal of 6 per day for last week?
Are they still interested, would you say?
When exactly are you meeting this prospect again?
Did they get your proposal? What’s the very next step needed to eventually close this sale?
and of course, the killer question…
What’s your feeling about this one?
Will you bet your salary on this deal being closed by the 21st, given it’s at 90% today?
There’s going to be a difference in the level of answer that you get!
The Soft answer
“You never quite know with this guy until the last minute”
The Hard answer
“I’m meeting the prospect again on the 20th at 2 o’clock. I’d be looking at the 26th for the next step after that”.
You decide which answer you’d prefer to hear the most frequently at the weekly sales meeting!
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Event Update - February 2012
iSite are hosting a workshop entitled Energise Your Business this coming March 12th.
Michael McGowan from SaleSystem will take attendees through Sales Management
- How to implement a proven Sales Process that gets each salesperson self-managing
- The two Weekly Reports that really simplify sales management
- How to turn Outlook email, into a powerful sales process tool
Dave Muldoon iSite CEO will show attendees how to bring their website, analytics, CRM and email marketing together
- How to find out exacly who is visiting your website and track what they are looking for
- Engage with your Clients and Prospects using email, social and digital marketing
- How to put Dynamics CRM into the center of your business and drive the Customer Experience

























