How? Using Dynamics CRM, we can help improve your customer’s end-to-end experience.
What does that mean? Improving the end-to-end experience is giving everyone in the business the tools and information they need to help the customer at every touch-point.
Why should I care? Two reasons:
- Because strong customer relationships will help your business thrive
- This is one of the most powerful ways to stand out and be different from your competition
From our conversations with Finance, Sales and Customer Service Managers, we find that organisations of all sizes struggle to get value from their CRM investment. They also find it difficult to adopt CRM practices, for reasons of cost, complexity and lack of know how.
To address these issues, we have created an easy to use framework which helps:
- Define the role of CRM in your organisation
- Understand your current capability level
- Develop and manage key aspects of a successful CRM initiative
- Measure progress and improvements over time
The approach can be used by organisations of every size to measure, assess and plan improvements in their CRM capabilities. Priority can be given to critical areas. Most importantly, the benefits of the improvements can be measured and tracked over time.
“The reality is that what we’ve had delivered has exceeded our expectations. In 12 months’ time we want every person in the organisation to be able to give the right level of service to every customer. We want to be in a position where we can have meaningful conversations about the level of service we provide with each individual customer rather than just dealing with anecdotes. Ultimately it helps build better relationships with our retailers.”
– Claude Tonna-Barthet
Customer Operations Director
ADM Londis plc
Your iSite Representative
Please get in touch to arrange a FREE evaluation of your CRM capability as it relates to Sales & Marketing!
Phone: +353 (1) 6204400