We have created a data integration model called Synergy which allows for the automatic integration of various information sources within an organisation, including Sales, Forecasts, Budgets, Spend, Stock, ETMS Activity and the delivery of this information to the relevant individuals.

Using call frequency and call coverage reporting, the sales representative is alerted when they have achieved certain planned target metrics. Knowing how they can achieve these targets, the sales force can focus their calls into key accounts at the right call rate, covering the audience more effectively through less calls. This can free their time on territory so they can cover larger territories with increased effectiveness, reducing the need for large sales teams.

With increased visibility on how the overall sales team: primary or secondary care, nurse teams or contract sales resources, we can analyse the entire team's effort. This ensures there is no overlap between different teams or shared territories with more than one representative. Efforts in the secondary care environments and also be reinforced more effectively in general practice.

For more details talk to our BI team who can provide client studies and more details on our approach to data integration.